Posted on January 5th, 2012
Hey music lovers! It is Jessica from the New.Music.Live. team. Yesterday, Kathleen turned to me, phone in hand, at around 12:30 and said, “Uh oh, ‘@kanyewest I appreciate everyone’s support for my clothing line but I wanted to clarify a few things…’” Little did we know that we would have to wait a few hours for the real flurry of Tweets but when Kanye finally went off with his Twitter rant, he really went off.
I suppose it is unfair to call this a rant because there was a lot of interesting, important information on it. First of all, he confirmed what Kathleen had been saying since his clothing line premiered. The name of his line is Kanye West, not DW. Yeah he loves his mama Donda West but he wasn’t going to just honour her with a fashion line. It had to be something bigger. But we will get to that.
Secondly, Kanye reminded us all of the spectacle that could have been his tour with Lady Gaga. He also confirmed that the MTV incident aka The Taylor Swift Bomb was the reason why the tour got scraped. Ouch. How fickle, the music industry. I get chills even thinking about how amazing that tour would be and then I quickly sink into sadness because it will never happen.
Thirdly, Kanye painted a colourful picture of his life as a struggling millionaire trying to make it as a fashion designer holed up in a secret Paris studio, crying over his designs because no one would take him seriously. Or at least that is how I pictured it. Okay, I kid. I actually love the idea of Kanye hustling through internships and getting blistered hands trying to thread a needle. Keep at it Ye!
Fourthly, KANYE MAY BE THE CREATIVE DIRECTOR OF THE JETSONS MOVIE!!!!
Lastly, the big news. Kanye is launching a new think tank-y, intellectual collective called DONDA. In the spirit of Steve Jobs, Kanye wants to bring together…deep breath… architects, graphic designers, directors, musicians, producers, A&R reps, writers, publicists, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist and teachers to work on ideas and products that people want and can afford. He is also teaming up with Spike Jonze to create a summer school that teaches an alternative curriculum. Also, he wants kids to be able to use search engines during tests. Cool.
It was definitely very Kanye like and very smart to use Twitter as the platform to release this big news. No official press release. No announcement on his website’s News section. This announcement was for the people.
Oh yeah, and my resume is already drafted. DONDA here I come.
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